One of the most important factors in attracting visitors to your ecommerce web design | True North Social is the web design. Good design helps your brand be perceived the way you want it to be and builds trust with your customers.
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In fact, 48% of people say that a website’s design is the most important factor when determining credibility. A well-designed website also increases sales. It’s also an excellent tool to boost your search engine ranking.
If you’re selling products, you’ll want to include product photos on your website. High-resolution images will increase your product’s appeal. You can also create photo galleries to allow your customers to see products from different angles.
You should also display your company logo on every page of your eCommerce website. Your logo will establish your company’s identity and build trust.
Besides having an attractive design, it’s also important to provide customers with information they’ll need to make a purchase. This includes a description of the product, its main specifications, and the materials it’s made from. Providing information helps speed the decision-making process and alleviates customer questions.
Another important part of your eCommerce web design is your shopping cart. It should have a clear call-to-action (CTA) that leads to the checkout page. Additionally, you should allow your customers to edit or change the details of the items in their cart.
Ensure your eCommerce website is mobile-friendly. Most people use mobile devices to shop. You’ll also need a responsive design, which will allow your site to adapt to any screen size.